The time for New Year’s resolutions might have passed, but that doesn’t mean you can’t be looking forward for the most prosperous 2015 that you can. What follows is an article outlining some of the best ways to enhance your business in 2015 and get the most out of your existing landscape enterprise.
Be Clear About Finances
Being totally clear about sales, revenue, profit, expenses, and your market is often the big difference between succeeding and folding. Being knowledgeable about your finances and taking control of them, you can use these numbers on a regular basis to make better business decisions and increase your profits. While looking at the numbers might feel overwhelming, it’s also a great exercise in becoming familiar with how you’re doing and what you can do better.
Repair and Refurbish Existing Equipment
Spring is a great time to clear out your equipment and determine what needs a tune-up. Old equipment isn’t just about looks, either- an old machine can be costing you in terms of productivity. Make sure your employees have the proper tools to do the job. As an added bonus, refurbished equipment also helps promote your brand consistently. Get those repairs in before the busy landscaping season picks up.
Review Your Services
If you want to stay busy the whole year round and not just during the summer, consider a service expansion. You might consider getting involved in ice and snow removal, Christmas decor removal/storage, installing winter irrigation systems, providing firewood, or other projects as a good way to have cash flow from January to December. Make sure you promote these new services through your internet marketing so customers know it’s now available. You can even offer the services to existing customers directly.
Evaluate Plans and Procedures
What went well last year? What could have been improved? Be sure that you are fusing your business decisions with evidence from prior years. Think about ways to enhance your existing policies and plans in order to get the most out of your employees and your time. If new materials or people are brought into the workplace, you’ll need to be evaluating these ongoing changes as it relates to your policies and procedures.
Consider Customer Inputs
If you don’t already have a plan for looking at customer feedback, you need to implement one. One mistake that businesses make is not staying with customer feedback numbers. These could tell you a lot about how your customers really feel about your services, prices, and quality. You might be surprised at what you learn, and in fact the data you gather might be essential in helping you expand your business.
If you’ve haven’t already put together an online presence, spend a half day getting this accomplished. You don’t need to be directly the personal contact putting images and ideas out on social media, but you do need to be the one manning the ship. The landscaping industry is ripe to succeed on social media because so much of social media is driven by imagery. Get pictures of your recent work and activities about town with the business to constantly stay in the eye-line of your customers.
Implement Free Consultations
If you’re not already doing this, you should be. In many cases, this in person visit can close the deal. Most people don’t want to spend a lot of time talking to every landscaper in the area, so if you can sell them on it while you’re on the property, they are much more likely to seal the partnership right away. If you’re personable and love interacting with your customers, you should be out in front selling the services.