Catering your business to potential customers is something that you need to think about no matter what – in fact, it is the most critical thing that you should consider when starting a business in the first place. Now that you have a product or a service, you will need to find a way to reach people who may be interested in what you can offer. Most businesses have a general strategy that they can mold to meet their needs when it comes to marketing. But how in the world do you market an equine business these days?
The digital age has changed the ease with which we communicate with one another, so it is no wonder that businesses are taking their marketing efforts to the web. Some businesses have made money for ages without having a web presence, but if you wish to target a new audience or if you are a new company, then going digital may be just the thing you were looking for.
If you own and operate an equine business, chances are you are plenty busy. With a lot on your plate, factoring in an entire online marketing campaign can seem incredibly daunting. It may actually be easier than you think, and the whole process will go much more smoothly if you know what to do.
Make a Website
Having any kind of web presence is crucial for businesses. You do not need a wealth of content, either. Simply having an informative page outlining who you are, where you are located and what kind of services or products you offer can change everything. When most people want to find a particular product or service nowadays, they take to an internet search engine. Googling has become second-nature to so many people. If your page shows up in a Google search, then you will be able to reach potential clients who are already interested in your equine business, and your website will show them who you are and where where to find you.
Establish a Social Media Presence
You may be thinking: do I really need a Facebook page if I already have a website? Having a webpage can be great for people who are looking for specific information or are already looking for the services you offer. So what about other people who may not actively be looking for the services you offer but may still be interested in it in the future? Instead of going around asking strangers if they may be interested in what you offer, you can make a Facebook, Twitter and Google+ accounts to help you spread the word. Sharing links to these profiles on your website can help current customers find and ‘like’ or follow your pages. As you post content, it can be shared by these same customers who will expose it to their friends and family as well as other potential clients.
Get to Networking Events
Networking is not a new concept, but it has been made much easier with the help of the internet. Use the same social media sites you’ve established pages with above to find related businesses or organizations that may be interested in becoming affiliated with your site. If you can get your business listed with a high-traffic directory, then you have another valuable marketing channel working for you, as well. Plus, networking with people online can be a wonderful personal experience as well. You can easily coordinate events or share information with people across the country and all over the world – which may change your business and even your life.
Bringing an equine business into the modern age may sound like too much work to some people, and they may not find value in doing it – but it is incredibly beneficial and rewarding, especially if you do it right. You don’t have to go all out either; simply having a well-presented web page is enough to start. If new potential customers can find you via Google, great. If they can like and interact with your business, even better. If news about your business can be shared with friends, families and communities, then you are definitely on the right track to running a modern equine business in 2015.
When it comes to running any kind of business, it helps to know who you are marketing yourself to and how you can better reach those people. Even if the business has not required any modern updates, your marketing might do with a makeover. Keeping up with advances in technology and following marketing trends can greatly benefit you and your business. It may take some initial work to get your new platform off the ground, but once you have things up and running it should be smooth sailing from there.