Whether you’re new to the landscaping business or you’ve been in the game some time, you may have questions about what to spend on your marketing. If this is the case for you, you’re not alone. Many experts will recommend somewhere between 5 and 15 percent of your revenue, but the specifics depend a great deal on your needs.
One of the factors that might influence your marketing budget include whether you’re a startup or whether you’ve been around for a long time. Companies that have been around longer may need to rely less on traditional marketing and more on referrals or name recognition.
Another factor to consider is whether your marketing will be handled in house or whether you plan to outsource the tasks to someone else. If you’ve been doing it one way so far and it’s not working, it might be time to switch strategies.
You also want to consider your methods. Don’t make the mistake of thinking that because there are so many cheap or free resources out there to help you market that you can rely on them alone. Paring down your marketing budget for this reason can be a big mistake. While these inexpensive or free resources can be valuable when they work alongside a more traditional campaign, you shouldn’t rely on these methods alone.
Finally, you need to evaluate how much you’re really willing to invest in each new lead in order to get that business. Of course, the biggest possibilities are with a bigger budget, but you should consider how you can maximize every penny you put into marketing. Be sure that the marketing plan is working for you.
The best option is to find a monthly or yearly budget that you can live with, and find out what you can accomplish within it. It might take some careful consideration to evaluate the various marketing opportunities out there, but it’s worth the research to determine the methods that are most likely to result in a new customer for you.
There are so many different methods out there that it can seem exciting and yet overwhelming to commit to a marketing budget. Pay careful attention to what has worked in the past and bear in mind that your campaign may require multiple touch points with various customers before they actually commit to working with you.
It’s also important to be open to change. You’ll want to give each marketing effort an opportunity to succeed before you call it quits and move in a different direction, but there’s also no sense in continuing a campaign that’s been going on for six months with no tangible benefits. Chalk it up as a learning experience and make notes for the future.
Likewise, just because a campaign doesn’t work now doesn’t mean you should cross it off forever. As the landscape (no pun intended) of your business changes and more opportunities present themselves, you could re-evaluate and see if it makes more sense to give something another shot.
Your marketing budget should be in line with your revenue, but it should also be meshed with your goals. If you want to boost business in your NJ landscaping company this year, you’re probably going to have to put in some extra effort and funds to make those efforts pay off. Set a calendar reminder to circle back in the period after every major marketing push to reflect on the opportunity and consider how successful it was. Use data wherever possible rather than anecdotal evidence to evaluate a campaign effectively.