The holidays are a busy time for everyone, but it can be particularly busy for certain businesses. It makes sense to take advantage of the market, but in order to make the most of it you will need to have a solid business plan set and ready to launch. Marketing your business for the holidays can help you boost sales and it can even help you land new customers as well.
Once Halloween is over, Thanksgiving is right around the corner and that means that Black Friday is immediately after. You don’t need to go all out right away, but it definitely helps to keep your customers reminded of future sales so they can plan their potential purchases ahead of time. But even if you get things started early, don’t forget to keep up with it! Being one of the first businesses making announcements on the scene can help customers get excited, but you will need to be consistent throughout the season in order to hold their interest and to stay relevant.
Create a Holiday Themed Giveaway
When it comes to customer engagement, giveaways and contests are a great way to help garner interest in what it is you’re selling. Make the contest or giveaway relevant to the season or to a holiday – that way any related hashtags or buzzwords can easily snag the attention of people who may not know what your business is and what it has to offer.
Take to social media and encourage holiday themed images using your business’s hashtag, ask questions that inspire comments relating to people’s favorite gifts or holiday traditions, do whatever it takes to get people interested and involved. Social media is a great platform when it comes to connecting with clients and customers, and using these tools to spread the word about a contest or a giveaway will eventually begin to sell itself. If you make your event easily shareable, you will be getting a lot of free marketing by those that participate, too!
Offer a Gift Guide
Since people are more open to shopping options during the holidays because they are buying for others, and not just themselves, people who may not normally buy your merchandise may be interested. Depending on what it is you sell, create holiday gift guides using your products. For example, if you have a men’s clothing and gadget store create a flyer or an email that caters to “Gifts for Him”, “Gifts for Guys” or “Gifts for Dad” etc. This can apply to so many different demographics and it doesn’t even have to be that specific to gender either. Use taglines like “Great Gifts for Creative People” or create a shopping guide for the family chef, the athlete, and so on. Create sections for different kinds of people and interest. Even if people may not buy from your store, they may still find your guide useful and return to your products in the future because you provided them with free relevant information.
Even if your small business can’t compete with the larger corporations out there, use that to your advantage! Use what makes your small business different, creative and personal as a selling point. You can cater to customers that care about buying locally and supporting local businesses, you can target individuals who love unique gifts and quirky finds that you just can’t get anywhere else. Sometimes being small can help you sell big.
Host a Holiday Kick-Off Event
Running with the local theme, hosting a special holiday season event at your small business’s location can help draw in new and current customers. You can unveil new products, engage with the community, and help spread the word. Have a tree-lighting event, a holiday social or anything else that might suit your local area’s culture or may be more appropriate for what it is that your business sells. For example, if you sell food products, have a holiday themed tasting. You get the idea.
Send Catalogue Postcards
As the holiday season approaches, you are likely designing a holiday catalog, whether it is a simple flyer or a full-blown magazine, of items that you plan on featuring. Before the flyer or catalog goes live, maybe consider sending out holiday-themed postcards that provide a little sneak peak of what your business will have in store for customers this year.
Business as Usual
As much as holiday sales can make or break a company, it helps to keep up with your store’s routine, too. Whatever marketing tactics you employ throughout the year should remain the same as much as possible. If you have regular flyers, email blasts or commercial spots, make sure that they stay the same. If you want, you can add a holiday flare to the whole thing but remember that basic marketing tactics are always helpful regardless of what season it happens to be.